The Importance of Publications in Product
Development
|
To your customers and
prospective customers, your publications are an integral part of your
product, and do much to promote its look and feel. Because of this,
publications must be an integral part of the planning process from the
initial conception of the product and throughout the development of the
product. Publications cannot be an afterthought. Business concept
planners must consider publications an integral and very important aspect of
product planning throughout the process. |
Thinking About Publications from Moment Zero
The software business
planner must consider how the new product will appear in the multi-media age
and in light of the history of software consumers’ experience. Doing this with the assistance of the
consulting professional Publications Specialist streamlines the entire
project planning and implementation process for any product! |
Consider all of These…
When the innovator
envisions a new product, that’s the moment in which to consider which of
these publications and technological media will best complement the product’s
market appeal, appearance, and usefulness to the software consumer. The moment of
inception—Moment Zero—is the time to call in the Publications Specialist to
make sure: • The publications developers know
the product is under consideration, so they can plan for the publications the product will need. • The program managers are
aware of the resource requirements for publications development. • The visioning team is
aware of the concepts that can be developed for product publications. Publications Development as a Process
Publications
development also has inception, elaboration, development, and market
phases. The consulting professional
Publications Specialist works with program management from the inception
phase to ensure that project planning and implementation includes all
elements of the product’s successful development, and that nothing important
gets left out. At the same time, the
specialist, using experience based models and procedures, ensures the process
is seamless and that as few errors as possible enter the system. |
For more details…
Copyright © 2002, by
David Cook. All rights reserved.