Make a Profit Center

It is frequently possible to make the distribution of user publications a profit center. Publications may be an add-on item for your sales force. Of course, most products include free copies of user publications; however, there are additional sales to be made in some cases, particularly where large numbers of users are involved.

In addition to these considerations, publications may improve user perception of the robustness of your products, and help you sell add-on features and interfaces.

A carefully designed family of user publications will put the emphasis where you need it, to help you sell your product or service quickly and to move you up in the market’s field of perception.

The Centrality of User Perception

In the multi-media remote-processing age, the internal functionality of technical products is increasingly transparent, and consumers are increasingly sensitive to the appearance and intuitive usability of a product.

As thin client applications and software-driven machines proliferate, and users become more accustomed to the graphic richness and intuitive operation of most Internet sites, product publications that integrate smoothly with the application interface and provide the information the user needs intuitively become more and more essential. The user perceives the manual, electronic help, self-guiding tutorial, or quick-reference card as a part of the product, and expects an attractive, helpful, and informative look and feel to pervade the entire environment of the product and the publications provided to aid in its use.

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Frequently Asked Questions

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